June was steady. All four workstreams continued at similar shape to May — S1 held its Video-Views baseline, S2 CPCs settled just above the May benchmark, promoted-Boosted ads inside S2 delivered strong click volume, and Testing carried on separately. June is the first month where MoM reads cleanly against S2 and Boosted at scale.
Meta
£2,459 spent · 9.3k link clicks · 157k ThruPlays
Spend held at £2.5k — 17% lower than May, driven by lighter Boosted volume and Testing wind-down. S1 CPTP settled at £0.010 (fractionally above the £0.008 rolling benchmark). S2 delivered 5.5k link clicks at £0.081 CPC — steady vs May's £0.071. Notable: promoted-Boosted ads inside S2 (WIAB Boost 3, 5) drove 1,473 clicks at £0.066 CPC — cheaper than the S2 average, validating the crossover strategy.
YouTube
71.7k views · 43k watch minutes
Net subs +38 (vs +203 May, +32 April). Watch time 42.6k min (vs 131.4k May) — less tentpole-driven, more evenly spread across the Walk In A Bar catalogue. Standout long-form: "Could You Admit You're Wrong About God?" — 1,090 views at 7:41 avg duration, 8,365 watch min (20% of June's total).
✓ First clean MoM read for S2 & Boosted
May was S2's first full month and Boosted's re-entry after April's pullback. June ran a similar mix — treat May → June as the first apples-to-apples read on each stage. YT: Thumbnail Testing (£205 in June, down from £601 in May) is reported in totals but evaluated separately.
Meta performance
JUNE 2026 vs MAY 2026
Overall scorecards
Account-level totals across all activity. Deltas coloured green where the direction is favourable.
Why these movedSpend −17% MoM (£3.0k → £2.5k). Link clicks −32% (13.7k → 9.3k). The 32% clicks drop is driven by lighter S2 volume (S2 alone contributed 6.5k → 5.5k clicks), not a rate change — S2 CPC crept only slightly (£0.071 → £0.081). Promoted-Boosted ads inside S2 (WIAB Boost 3 + 5) drove 1,437 clicks at £0.066 CPC — cheaper than the S2 stage average. The crossover strategy is working.
Stages overview
Where the budget went, and how each stage performed against its own KPI. Detail per stage below.
Budget split · £2,459 total
S1
S2
Boosted
Testing
S1 £1,313 (53%)
S2 £448 (18%)
Boosted £493 (20%)
Testing £205 (8%)
Scope: all four workstreams (S1, S2, Boosted, Testing) included in spend totals · MoM = June 2026 vs May 2026 · cost-per metrics use the same definitions as the stage drill-downs · Testing is included in totals but evaluated separately below.
S1 · BAU Video Views
Upper-funnel always-on video views — broad audiences, low CPM. KPI is cost per ThruPlay.
Asset vintageWalk In A Bar Cutdown 3 (£696 in June) — in market since Feb 26 (5+ months). Pinned post 1 Imrhan (£261) — since Feb 26. TFJ - Summer Teaser (£238) — since May 26. Refreshing S1 creative may be worth considering; CPTP has crept from £0.008 to £0.010 as the same assets extend their run.
Cost / ThruPlay — 8-month trend
Benchmark: £0.0089 · 3-month rolling average (Apr–Jun)
Top ads by spend
Spend over time — daily, stacked by ad
Daily spend distributed across the month proportional to each ad's parent ad-set's daily impression pattern.
S2 · Traffic
Mid/lower funnel — drives engaged clicks through to YouTube. KPI is cost per link click.
Cost / link click — 8-month trend
Baseline status: June is the second full month of S2 (launched Apr 28 2026). May → June is the first clean MoM read on this stage. CPC ticked up slightly from £0.071 to £0.081 — treat this as directional, not a red flag. Working benchmark: CPC ~£0.07–0.09 range.
Top ads by spend
Spend over time — daily, stacked by ad
Daily spend distributed across the month proportional to each ad's parent ad-set's daily impression pattern.
Boosted posts
Reactive boost layer over organic IG content. KPI is cost per post engagement.
Cost / engagement — 8-month trend
Baseline status: Boosted at £493 in June (£591 in May) — held at a similar scale for the second consecutive month. May → June is the first clean MoM read on Boosted post-restructure. CPE £0.014 (vs £0.013 May) — steady. Working benchmark: CPE ~£0.012–0.016.
Top ads by spend
Spend over time — daily, stacked by ad
Daily spend distributed across the month proportional to each ad's parent ad-set's daily impression pattern.
Impressions over time
Daily impressions stacked by ad or by ad-set. Hover for breakdown. Showing June 2026.
Filters applied:All stages · By ad-set · June 2026.
Ad-set daily impressions come directly from Meta. Ad-level daily is estimated: each ad's monthly impressions distributed across the month in proportion to its parent ad-set's daily pattern.
YouTube organic
JUNE 2026 · FOUR8TV (FOUR8FILM SKIPPED)
Channel headlines
Organic views and subscriber movement, June 2026 vs May 2026.
Views & watch time — 12-month trend
Apr 2025 through Jun 2026. Toggle channel visibility in the legend.
Content type:
TrajectoryFour8TV views +14% MoM (63.0k → 71.7k Windsor / 79.5k Studio) but watch minutes −68% MoM (131.4k → 42.6k) — reflecting the absence of May's tentpole "Is Your Life Already Decided?" video (81,207 min alone). June's standout long-form "Could You Admit You're Wrong About God?" delivered 8,365 min at 7:41 avg duration — solid but ~10× smaller than May's outlier. Views are trending up, watch time normalising after May's spike.
ChannelsFour8Film totalled 302 views in June (vs 302 May) — pattern unchanged. The channel doesn't justify dedicated reporting attention; total platform watch time is concentrated on Four8TV.
Traffic sources — June 2026
Where Four8TV viewers came from. Refreshed monthly via YT Studio export.
Source
Views
% of total
Watch min
Avg view duration
DepthShorts drove 92% of June views (65.7k of 71.7k) but only 20.6% of watch time (8.8k of 42.6k min). Long-form is 8% of views but 79.4% of watch time. Same pattern as May but less tentpole-driven — "Could You Admit You're Wrong About God?" alone drove 8.4k min (20% of watch time), the rest of long-form watch is more evenly spread than May's single-video dominance.
Subscriber movement
Gained vs lost per month, combined across both channels.
ChurnNet subs +38 in June (41 gained, 3 lost on Four8TV per Windsor). Lower than May's +203 gross but continuing the positive gain-loss ratio. Note: YT Studio may show a different net figure — Windsor pulls API-attributed subs per content-type; Studio's channel total can differ. May was aligned to Studio's +203; June uses Windsor's +38 (no Studio subs export provided this month).
Meta × YouTube
JUNE 2026 · FOUR8TV
Joins Meta paid spend to actual YouTube engagement. From April onwards, External traffic is split by referring domain (Meta paid vs other) using a monthly export from YouTube Studio — so we can finally separate Meta-driven views from organic shares, search, and other sources.
Meta-driven YouTube performance
June 2026 — Four8TV. Sources counted as Meta: instagram.com + facebook.com + Instagram + FB. MoM comparison is vs May 2026.
Stage spend mix · June vs May
May and June ran a similar 4-stream mix (~45% S1 / 15–18% S2 / 15–20% Boosted / 8% Testing). June de-emphasised Testing (£601 → £205) and lightly increased Boosted share vs May. The month is the first clean MoM read on S2 and Boosted at scale.
Daily Meta clicks vs YouTube external views
June 2026 — daily YT external views by referring source (bars) and Meta link clicks (line). Full-month data.
How this page is built
YouTube doesn't expose traffic-source data via Windsor. Instead, this page is built from a monthly export from YouTube Studio (Analytics → Advanced mode → date range = report month → group by Traffic source → Export). Three CSVs per channel, saved into yt-exports/YYYY-MM/four8tv/:
totals.csv — daily total external views
chart.csv — top 5 sources, broken down per day
table.csv — monthly summary across all referring sources, with watch time
