September was another big YouTube month — Four8TV 87.9k views (+104% MoM), 2.6k watch hours (+134%), +302 net subs. Driver: new Noni Madueke content caught YouTube's recommendation algorithm (Studio flagged it on the Overview). On the Meta side spend held at £2.0k but cost-per metrics drifted up — mostly explained by CPM rising 39% MoM (Q4 inventory squeeze), not creative decay.
Meta
£2,029 spent · 17.8k link clicks · 143k ThruPlays
Spend £2.0k (+7% MoM), link clicks 17.8k (+12%). All cost-per metrics drifted up — CPM rose 39% MoM (£3.00 → £4.18) as Q4 ad-market pricing kicks in; that's the dominant driver of the per-click / per-ThruPlay rises, not creative decay. Full breakdown by stage below.
YouTube
87.9k views · 158k watch minutes
Views 87.9k (+104% MoM), watch time 158k min (+134%), +302 subs (Aug +16). Driver: new Noni Madueke content caught YouTube's recommendation algorithm (Studio flagged it on the Overview). Not paid-driven — see Meta × YouTube tab for the paid picture.
YouTube growth in September is organic/Suggested-driven, not paid
Studio's top-3 this month: Noni Madueke "I know..." (5.4k views), CAN YOU HANDLE TH... (5.0k), NONI MADUEKE Can F... (1.3k). YT: Thumbnail Testing stays paused.
Meta performance
SEPTEMBER 2026 vs AUGUST 2026
Overall scorecards
Account-level totals across all activity. Deltas coloured green where the direction is favourable.
Why these movedCost per Meta view rose to £1.28 (Aug £0.95) — spend was flat but Meta-attributed YT views dropped to 1,580 (Aug 1,999). Underneath: CPM up 39% MoM (Q4 auction squeeze) is the main driver; a softer click→view ratio (8.9% vs 12.6%) is secondary. Watch-point for Jan: if cost/view stays elevated after CPMs normalise, that's the signal to refresh S2 creative.
Stages overview
Where the budget went, and how each stage performed against its own KPI. Detail per stage below.
Budget split · £2,029 total
S1
S2
Boosted
S1 £1,074 (53%)
S2 £444 (22%)
Boosted £511 (25%)
Testing paused this month
Scope: S1 + S2 + Boosted this month (Testing paused) · MoM = September 2026 vs August 2026 · cost-per metrics use the same definitions as the stage drill-downs.
S1 · BAU Video Views
Upper-funnel always-on video views — broad audiences, low CPM. KPI is cost per ThruPlay.
Asset vintageNo creative changes this month. Still Walk In A Bar (£755, 70% of S1) + Represent (£296, 28%); WIAB EP1 Cutdown 3 (5min) remains the single biggest spender.
Cost / ThruPlay — 8-month trend
Benchmark: £0.0089 · 3-month rolling average (Apr–Jun)
Top ads by spend
Spend over time — daily, stacked by ad
Daily spend distributed across the month proportional to each ad's parent ad-set's daily impression pattern.
S2 · Traffic
Mid/lower funnel — drives engaged clicks through to YouTube. KPI is cost per link click.
Cost / link click — 8-month trend
CPC history: £0.081 (Jun) · £0.063 (Jul) · £0.056 (Aug) · £0.089 (Sep). Watch-point: if CPC stays above £0.07 once CPMs normalise in Jan, that's a creative-fatigue signal on the Roundtable / WIAB S2 assets.
Top ads by spend
Spend over time — daily, stacked by ad
Daily spend distributed across the month proportional to each ad's parent ad-set's daily impression pattern.
Boosted posts
Reactive boost layer over organic IG content. KPI is cost per post engagement.
Cost / engagement — 8-month trend
£511 this month (Aug £303, +69%), 30+ new promoted posts rotated through (Noni Madueke, Novelist Guy, Ambush Buzz World, Louis Reiwstrn, Y.Shadey). Managed by Four8 in-house.
Top ads by spend
Spend over time — daily, stacked by ad
Daily spend distributed across the month proportional to each ad's parent ad-set's daily impression pattern.
Impressions over time
Daily impressions stacked by ad or by ad-set. Hover for breakdown. Showing September 2026.
Filters applied:All stages · By ad-set · September 2026.
Ad-set daily impressions come directly from Meta. Ad-level daily is estimated: each ad's monthly impressions distributed across the month in proportion to its parent ad-set's daily pattern.
YouTube organic
SEPTEMBER 2026 · FOUR8TV (FOUR8FILM SKIPPED)
Channel headlines
Organic views and subscriber movement, September 2026 vs August 2026.
Views & watch time — 12-month trend
Apr 2025 through Sep 2026. Toggle channel visibility in the legend.
Content type:
TrajectoryTwo consecutive breakout months (Aug: K Koke long-form; Sep: Noni Madueke). The channel is compounding — tentpole content keeps earning after upload.
ChannelsFour8Film: 420 views this month. Negligible compared to Four8TV — no dedicated reporting needed.
Traffic sources — September 2026
Where Four8TV viewers came from. Refreshed monthly via YT Studio export.
Source
Views
% of total
Watch min
Avg view duration
DepthShorts ≈ 27% of views but only 2% of watch time; long-form drives essentially all retained watch time.Four8TV didn't come through our Windsor feed this month — totals here are taken from Studio directly, and the Shorts/long-form split is estimated using Studio's "Shorts feed" traffic source as the Shorts proxy.
Subscriber movement
Gained vs lost per month, combined across both channels.
Churn+302 net subs per YouTube Studio.
Backfill still outstanding: historical monthly subs in the 12-month chart are sourced from Windsor and overstate. Will backfill from Studio when you can share the earlier screenshots.
Meta × YouTube
SEPTEMBER 2026 · FOUR8TV
Joins Meta paid spend to actual YouTube engagement. From April onwards, External traffic is split by referring domain (Meta paid vs other) using a monthly export from YouTube Studio — so we can finally separate Meta-driven views from organic shares, search, and other sources.
Meta-driven YouTube performance
September 2026 — Four8TV. Sources counted as Meta: instagram.com + facebook.com + Instagram + FB. MoM comparison is vs August 2026.
Stage spend mix · June vs May
September's mix: S1 £1,074 (53%), S2 £444 (22%), Boosted £511 (25%). Testing paused. More Boosted volume this month (£511 vs Aug £303) — 30+ new promoted posts rotated through, but the YT attribution continues to run softer than earlier months.
Daily Meta clicks vs YouTube external views
September 2026 — daily YT external views by referring source (bars) and Meta link clicks (line). Full-month data.
How this page is built
YouTube doesn't expose traffic-source data via Windsor. Instead, this page is built from a monthly export from YouTube Studio (Analytics → Advanced mode → date range = report month → group by Traffic source → Export). Three CSVs per channel, saved into yt-exports/YYYY-MM/four8tv/:
totals.csv — daily total external views
chart.csv — top 5 sources, broken down per day
table.csv — monthly summary across all referring sources, with watch time
