July was the strongest Meta → YouTube month yet. S2 CPC dropped to £0.06 (June £0.08 — down 23%) driving 7.4k link clicks (up 34%). Meta-attributable YT views hit 2,328 at £0.97/view (June £1.28 — down 24%). S1 CPTP fell back to £0.008, in line with the rolling benchmark after refreshed Walk In A Bar & Represent creative.
Meta
£2,250 spent · 12.2k link clicks · 186k ThruPlays
Spend £2.3k (17% below June) but link clicks UP 30% (12,179 vs 9,344) — driven by S2 CPC hitting £0.063 (June £0.081, May £0.071 — new low). S1 CPTP back to £0.0083, right at the rolling benchmark, after refreshed Walk In A Bar and Represent creative was uploaded. Boosted held steady at £510 / £0.014 CPE. No Testing spend this month.
YouTube
69.6k views · 25k watch minutes
Views held at 69.6k (June 71.7k, −3%) but watch time 42% down to 24.6k min — no long-form tentpole this month, Walk In A Bar Shorts drove reach without a "Could You Admit…"-style spike. Net subs +42 (Windsor). The story is Meta-driven: Meta-attributable YT views 2,328 (up 21% MoM) at a much cheaper unit rate.
Meta → YouTube follow-through step-changed in July
S2 Traffic is now the primary lever driving Meta → YouTube follow-through — CPC £0.06 (June £0.08). Promoted-Boosted assets carried from June into S2 continue to be the cheapest click source. S1 creative refresh (new Walk In A Bar + Represent cutdowns) landed CPTP back at benchmark. YT: Thumbnail Testing was paused in July (no Diary-of-a-CEO-type test running).
Meta performance
JULY 2026 vs JUNE 2026
Overall scorecards
Account-level totals across all activity. Deltas coloured green where the direction is favourable.
Why these movedSpend −8% MoM (£2.5k → £2.3k). Link clicks +30% (9.3k → 12.2k) — driven entirely by S2 dropping to £0.063 CPC. The promoted-Boosted assets from June (WIAB Boost 3, June Boost 1/3) are now running consistently inside S2 and pulling the blended CPC down. Meta-attributable YT views up 21% to 2,328 at £0.97/view — the paid stream is now doing more, cheaper.
Stages overview
Where the budget went, and how each stage performed against its own KPI. Detail per stage below.
Budget split · £2,250 total
S1
S2
Boosted
S1 £1,276 (57%)
S2 £464 (21%)
Boosted £510 (23%)
Testing paused this month
Scope: S1 + S2 + Boosted this month (Testing paused) · MoM = July 2026 vs June 2026 · cost-per metrics use the same definitions as the stage drill-downs.
S1 · BAU Video Views
Upper-funnel always-on video views — broad audiences, low CPM. KPI is cost per ThruPlay.
Asset refreshS1 refreshed in July. Focus narrowed to Walk In A Bar and Represent. Top spend now on new Walk In A Bar cutdowns (EP1 Cutdown 3, EP3 Cutdown 4, EP6 Cutdown 5) and Represent pinned posts. TFJ - Summer teaser continues to run. CPTP dropped to £0.0083 vs June £0.010 — the refresh is working.
Cost / ThruPlay — 8-month trend
Benchmark: £0.0089 · 3-month rolling average (Apr–Jun)
Top ads by spend
Spend over time — daily, stacked by ad
Daily spend distributed across the month proportional to each ad's parent ad-set's daily impression pattern.
S2 · Traffic
Mid/lower funnel — drives engaged clicks through to YouTube. KPI is cost per link click.
Cost / link click — 8-month trend
Baseline status: S2 hit new low CPC £0.063 in July (May £0.071 · Jun £0.081 · Jul £0.063). Driven by promoted-Boosted assets (WIAB Boost 3, June Boost 1/3) moving into S2 mid-June — they now sit alongside Roundtable/WIAB cutdowns as the workhorse ads.
Top ads by spend
Spend over time — daily, stacked by ad
Daily spend distributed across the month proportional to each ad's parent ad-set's daily impression pattern.
Boosted posts
Reactive boost layer over organic IG content. KPI is cost per post engagement.
Cost / engagement — 8-month trend
Baseline status: £510 in July (£493 Jun, £591 May). CPE steady at £0.014. Boosted is managed by Four8 in-house — no strategy notes from us this month.
Top ads by spend
Spend over time — daily, stacked by ad
Daily spend distributed across the month proportional to each ad's parent ad-set's daily impression pattern.
Impressions over time
Daily impressions stacked by ad or by ad-set. Hover for breakdown. Showing July 2026.
Filters applied:All stages · By ad-set · July 2026.
Ad-set daily impressions come directly from Meta. Ad-level daily is estimated: each ad's monthly impressions distributed across the month in proportion to its parent ad-set's daily pattern.
YouTube organic
JULY 2026 · FOUR8TV (FOUR8FILM SKIPPED)
Channel headlines
Organic views and subscriber movement, July 2026 vs June 2026.
Views & watch time — 12-month trend
Apr 2025 through Jul 2026. Toggle channel visibility in the legend.
Content type:
TrajectoryFour8TV views −3% MoM (69.6k vs 71.7k Windsor / 79.5k Studio), watch minutes −42% MoM (24.6k vs 42.6k). No long-form breakout this month — Walk In A Bar Shorts continue to hold reach steady. The story is on the Meta × YouTube tab: follow-through improved materially.
ChannelsFour8Film totalled 302 views in June (vs 302 May) — pattern unchanged. The channel doesn't justify dedicated reporting attention; total platform watch time is concentrated on Four8TV.
Traffic sources — July 2026
Where Four8TV viewers came from. Refreshed monthly via YT Studio export.
Source
Views
% of total
Watch min
Avg view duration
DepthShorts drove 92% of June views (65.7k of 71.7k) but only 20.6% of watch time (8.8k of 42.6k min). Long-form is 8% of views but 79.4% of watch time. Same pattern as May but less tentpole-driven — "Could You Admit You're Wrong About God?" alone drove 8.4k min (20% of watch time), the rest of long-form watch is more evenly spread than May's single-video dominance.
Subscriber movement
Gained vs lost per month, combined across both channels.
ChurnNet subs +42 in July (47 gained, 5 lost on Four8TV per Windsor). Small step up on June (+38). Note: still no YT Studio subs export this month; Studio figure may be higher.
Meta × YouTube
JULY 2026 · FOUR8TV
Joins Meta paid spend to actual YouTube engagement. From April onwards, External traffic is split by referring domain (Meta paid vs other) using a monthly export from YouTube Studio — so we can finally separate Meta-driven views from organic shares, search, and other sources.
Meta-driven YouTube performance
July 2026 — Four8TV. Sources counted as Meta: instagram.com + facebook.com + Instagram + FB. MoM comparison is vs June 2026.
Stage spend mix · June vs May
July's mix simplified: Testing paused, so budget concentrated in S1 (£1,276, 57%), S2 (£464, 21%), and Boosted (£510, 23%). The S1 refresh + S2 CPC improvement combined to deliver the strongest Meta → YouTube month since S2 launched.
Daily Meta clicks vs YouTube external views
July 2026 — daily YT external views by referring source (bars) and Meta link clicks (line). Full-month data.
How this page is built
YouTube doesn't expose traffic-source data via Windsor. Instead, this page is built from a monthly export from YouTube Studio (Analytics → Advanced mode → date range = report month → group by Traffic source → Export). Three CSVs per channel, saved into yt-exports/YYYY-MM/four8tv/:
totals.csv — daily total external views
chart.csv — top 5 sources, broken down per day
table.csv — monthly summary across all referring sources, with watch time
