August was a breakout month on YouTube — Four8TV watch time 2.75× July (67.8k min vs 24.6k), driven almost entirely by one long-form: "Everyone Thinks They Know K Koke" alone delivered 41.9k watch minutes and 48 net subs. Meta on-platform efficiency continued to improve — S1 CPTP hit a new low £0.0077 and S2 CPC dropped to £0.056. Meta → YouTube attribution softened this month (Boosted burst 20–22 Aug lifted clicks but not YT visits), so the watch-time story is organic tentpole-led.
Meta
£1,903 spent · 15.8k link clicks · 181k ThruPlays
Spend £1.9k (up 12% vs July) with link clicks up 30% to 15.8k — driven by a Boosted burst 20–22 Aug (16% of month spend against 15+ new promoted posts) and continued S2 momentum. S1 CPTP new low £0.0077 (Jul £0.0083, benchmark £0.0089) — Walk In A Bar + Represent creative now driving 91% of S1 spend. S2 CPC new low £0.056 (Jul £0.063). Testing paused for a second month.
YouTube
43.1k views · 68k watch minutes
Views 43.1k (Jul 69.6k, −38%), but watch time 68k min — +175% MoM. Nearly all of the watch-time jump is one video: "Everyone Thinks They Know K Koke" long-form drove 41.9k watch minutes (62% of Four8TV's August total) and +48 subs. Net subs +81 across the channel (Jul +42, best since May's +203). This is a genuine long-form breakout — not paid-driven, mostly Search + Suggested.
A long-form tentpole reset YouTube in August
The K Koke long-form is the standout — 48% of Four8TV's August views came from Shorts, but 89% of watch time came from long-form, and one video drove 62% of that. Boosted rotated 15+ new promoted posts around Aug 20–22 (K Koke / Jojoey / Vicco / Mnelia), which lifted daily Meta spend to £83–116 and drove click volume but external YouTube attribution softened (1,999 Meta-attributed views vs 2,328 in July). YT: Thumbnail Testing remained paused this month.
Meta performance
AUGUST 2026 vs JULY 2026
Overall scorecards
Account-level totals across all activity. Deltas coloured green where the direction is favourable.
Why these movedSpend +12% MoM (£1.7k → £1.9k). Link clicks +30% (15.8k vs 12.2k) — mostly from the Boosted burst. But Meta-attributable YT views held at 1,999 (Jul 2,328) so cost per Meta view rose to £0.95 (Jul £0.97). Reading: the new Boosted rotation drives on-Instagram engagement well but doesn't convert to YouTube clicks as efficiently as S2 does. Something to watch — if Boosted keeps rotating, S2's CPC advantage might get diluted.
Stages overview
Where the budget went, and how each stage performed against its own KPI. Detail per stage below.
Budget split · £1,903 total
S1
S2
Boosted
S1 £1,132 (59%)
S2 £469 (25%)
Boosted £303 (16%)
Testing paused this month
Scope: S1 + S2 + Boosted this month (Testing paused) · MoM = August 2026 vs July 2026 · cost-per metrics use the same definitions as the stage drill-downs.
S1 · BAU Video Views
Upper-funnel always-on video views — broad audiences, low CPM. KPI is cost per ThruPlay.
Asset vintageS1 held steady in August — no new creative refresh. Spend continued to concentrate on Walk In A Bar (£813, 72%) and Represent (£314, 28%). Walk In A Bar EP1 Cutdown 3 (5min) alone spent £607 at CPTP £0.0077. CPTP hit a new low £0.0077 (Jul £0.0083, benchmark £0.0089) — the July refresh continues to compound.
Cost / ThruPlay — 8-month trend
Benchmark: £0.0089 · 3-month rolling average (Apr–Jun)
Top ads by spend
Spend over time — daily, stacked by ad
Daily spend distributed across the month proportional to each ad's parent ad-set's daily impression pattern.
S2 · Traffic
Mid/lower funnel — drives engaged clicks through to YouTube. KPI is cost per link click.
Cost / link click — 8-month trend
Baseline status: S2 hit new low CPC £0.056 in August (Jun £0.081 · Jul £0.063 · Aug £0.056). Roundtable EP2 Cutdown 1 (£159), WIAB Boost 3 (£134), WIAB Boost 5 (£82) — the same promoted-Boosted-turned-S2 assets keep driving the cheapest clicks.
Top ads by spend
Spend over time — daily, stacked by ad
Daily spend distributed across the month proportional to each ad's parent ad-set's daily impression pattern.
Boosted posts
Reactive boost layer over organic IG content. KPI is cost per post engagement.
Cost / engagement — 8-month trend
Baseline status: £303 in August (£510 Jul, £493 Jun). CPE improved to £0.007 (Jul £0.014) as Boosted rotated 15+ new promoted posts around Aug 20–22 — K Koke, Jojoey, Vicco, Mnelia clips. Managed by Four8 in-house — no strategy notes from us this month.
Top ads by spend
Spend over time — daily, stacked by ad
Daily spend distributed across the month proportional to each ad's parent ad-set's daily impression pattern.
Impressions over time
Daily impressions stacked by ad or by ad-set. Hover for breakdown. Showing August 2026.
Filters applied:All stages · By ad-set · August 2026.
Ad-set daily impressions come directly from Meta. Ad-level daily is estimated: each ad's monthly impressions distributed across the month in proportion to its parent ad-set's daily pattern.
YouTube organic
AUGUST 2026 · FOUR8TV (FOUR8FILM SKIPPED)
Channel headlines
Organic views and subscriber movement, August 2026 vs July 2026.
Views & watch time — 12-month trend
Apr 2025 through Aug 2026. Toggle channel visibility in the legend.
Content type:
TrajectoryFour8TV views 43.1k (Jul 69.6k, −38%) but watch minutes 68k — +175% MoM (Jul 24.6k). Net subs +81 (Jul +42, +93%). The whole trajectory shift comes from long-form: "Everyone Thinks They Know K Koke" alone delivered 41.9k min (62% of Four8TV's August total).
ChannelsFour8Film totalled 302 views in June (vs 302 May) — pattern unchanged. The channel doesn't justify dedicated reporting attention; total platform watch time is concentrated on Four8TV.
Traffic sources — August 2026
Where Four8TV viewers came from. Refreshed monthly via YT Studio export.
Source
Views
% of total
Watch min
Avg view duration
DepthShorts drove 92% of June views (65.7k of 71.7k) but only 20.6% of watch time (8.8k of 42.6k min). Long-form is 8% of views but 79.4% of watch time. Same pattern as May but less tentpole-driven — "Could You Admit You're Wrong About God?" alone drove 8.4k min (20% of watch time), the rest of long-form watch is more evenly spread than May's single-video dominance.
Subscriber movement
Gained vs lost per month, combined across both channels.
ChurnNet subs +81 in August (89 gained, 8 lost on Four8TV per Windsor). Nearly double July (+42), best month since May (+203). +48 from the K Koke long-form alone. Studio figures typically run higher; we'll cross-check next month.
Meta × YouTube
AUGUST 2026 · FOUR8TV
Joins Meta paid spend to actual YouTube engagement. From April onwards, External traffic is split by referring domain (Meta paid vs other) using a monthly export from YouTube Studio — so we can finally separate Meta-driven views from organic shares, search, and other sources.
Meta-driven YouTube performance
August 2026 — Four8TV. Sources counted as Meta: instagram.com + facebook.com + Instagram + FB. MoM comparison is vs July 2026.
Stage spend mix · June vs May
August's mix: S1 £1,132 (59%), S2 £469 (25%), Boosted £303 (16%). Testing paused. Boosted share rose thanks to the 15+ new promoted posts rotated in around Aug 20–22 — they drove clicks but the follow-through to YT was weaker than July's.
Daily Meta clicks vs YouTube external views
August 2026 — daily YT external views by referring source (bars) and Meta link clicks (line). Full-month data.
How this page is built
YouTube doesn't expose traffic-source data via Windsor. Instead, this page is built from a monthly export from YouTube Studio (Analytics → Advanced mode → date range = report month → group by Traffic source → Export). Three CSVs per channel, saved into yt-exports/YYYY-MM/four8tv/:
totals.csv — daily total external views
chart.csv — top 5 sources, broken down per day
table.csv — monthly summary across all referring sources, with watch time
